Pens May Be Used As Corporate Tokens
Pens are small, fairly inexpensive but in respect to using them for gifts they do not get thrown away till they have been fully used, giving them a life of one to two months depending on usage. They are a perfect giveaway, because they are versatile.
Nowadays, black ballpoint pens are the most common ink colour; most pen makers would attest to that. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. Your clients can be constantly reminded of your company every day when you add your branding or unique company features to the pen.
Black ballpoint pens are the most preferred amongst sales people and office workers but blue is next in line in popularity. If you are a party-hire company or children’s wear business you may consider some more interesting colors such as pink or orange but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with blue or black ink is your best option.
When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the info you want which would defeat the original purpose.
When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Don’t use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your business.
Good suppliers of corporate gifts should allow you to buy pens in bulks you need, in addition to the design concept of the pen body and its quality aspects we discussed.
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